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EU Authorized Representative
What is Authorized Representative?
Authorized Representative, short for European Authorized Representative, refers to a natural person or legal person specially designated by a manufacturer located outside the European Economic Area EEA (including EU and EFTA). The natural person or legal person can represent the manufacturer located outside the EEA to perform specific duties required for the manufacturer by the relevant EU Directives and laws. To better protect consumers and the environment in the EU, the law in the EU requires that in order to achieve product traceability, the CE marked products put into the EU market by the manufacturer must be marked with the manufacturer's name and contact address; if the manufacturer is from a country other than EEA (including EU and EFTA), its products must be marked with both the manufacturer's name and contact address and its European Authorized Representative's name and contact address.

From the product safety act, which specifies that if sellers outside the EU want to sale products in the EU, they need to show their European Authorized Representative on the package of their products, till now, Amazon back-end email clarifies that they must upload the information of their European Authorized Representative, otherwise their products will be removed from the shelf.

Since July 2021, the seller with CE mark on the package has been required mandatorily to upload information of their European Authorized Representative to the responsible person brand control panel, and to print on the package their EU responsible person or Authorized Representative (according to the brand). Subsequently, Amazon reviews the seller's products according to ASIN, so more sellers will encounter the requirement of uploading European Authorized Representative information according to ASIN.
Why need European Authorized Representative?
To better protect consumers and the environment in the EU, law in EU requires that in order to achieve product traceability, the CE marked products put into the EU market by the manufacturer must be marked with the manufacturer's name and contact address; if the manufacturer is from a country other than EEA (including EU and EFTA), its products must be marked with both the manufacturer's name and contact address and its European Authorized Representative's name and contact address.
Our duties:
1、to contact with regulatory authorities in different countries within the EU, to deal with equipment compliants, to adverse events and recalls, etc.;
2、to keep technical documents or CE compliance statements as required for inspection by the competent authorities;
3、entrusted by manufacturers to register their products in the EU, and to apply for the free sales certificate issued by the EU;
4、to provide the needed European Authorized Representative identification and registered address on products package, label and user manual, etc.
Why choose us?
1、The compliant European Authorized Representative must be familiar with local laws and regulations, can solve problems for enterprises when problems occur. And our sevices are specifically based on the EU laws.
2、We have become the official recommendation of Amazon, and have had in-depth communication with Amazon. It is a trend to upload information in accordance with ASIN. Amazon will jointly bear liability for the subsequent security problems occured, so Amazon made stricter requirements on us.
3、We provide additional product compliance certification services for sellers who choose us, so that the product itself, its appearance mark and packaging mark become compliant to meet local laws of exported countries; we also provide legal service. If client's product is complaint, the local lawyer will appeal and file a lawsuit for the client free of charge, and restore the client link faster.
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